Having a successful YouTube channel is actually easier than you think. It's hard work, but the process is easy if you’re willing to commit to the hard work. We had 1 unsuccessful YouTube channel, then learned from it and created a 2nd YouTube channel that has over 700,000 subscribers and should be at 1 Million by October. Here is the secret sauce.
1. Be good at something.
This is obvious. Either your funny, or musical, or good at video games or a dancer, or something that will bring value to others. Figure out what that ONE thing is that you would enjoy making videos of and stick to it, get better at it and go all in.
2. Be consistent
For the first 6 - 12 months of your YouTube channel, you will likely not see a lot of success. But one thing I guarantee you, as long as you are consistent with outputting videos, over the course of that year, 1 or 2 or 3 videos will do considerable better than all the others.
3. Exploit the Opportunity
Once you realize which videos do better than the other videos... do more of that!!! And do only that! You may think that your YouTube channel is one thing, but when you find out that everyone wants something else from you, you have found out what your channel is meant to be. Granted, if you don't want to change, you can stay the course and maybe you'll figure out how to do that well in the future. But chances are, when you stumble upon a successful video, keep hold of that formula and repeat it.
And really, that's it. That's all you need to do to have a successful channel. But keep at it. You may not see results for a really long time, but if you keep at it, I promise you, YouTube will come to you.